Second Brands from Continental on the Fast Track with CoreMedia
Continental Reifen Deutschland GmbH
Up until now, Continental has relied on different technology platforms for the various online presences of the Tire division’s nine second brands. In order to ensure the recognition factor of the second brands and to simplify the maintenance and administration of each website for the editors, it was necessary to unify the fragmented system landscape and develop a cross-brand design grid.
Thanks to Arvato Systems, our second brands and their online presence are now also impressive, featuring a responsive design and improved performance and usability, which means that we now present ourselves with an exclusive digital business card on the most modern technological level.
Continental Reifen Deutschland GmbH is one of the world’s largest automotive suppliers, with about 208,000 employees in 53 countries. The international company develops intelligent technologies for the mobility of people and their goods and offers sustainable, safe, comfortable, individual, and affordable solutions. The Tire division is a division of the Continental Group, in addition to Chassis & Safety, Powertrain, Interior, and ContiTech, and offers the right tire for every vehicle.