UX and UI Design | Customer Experience

Intuitive User Interfaces Create Strong Brands

Digital solutions must be equipped with intuitive user interfaces and thus offer users an individual and inspiring user experience - the prerequisite for brands to shine in all digital channels.

Success factors for a user interface

Digital products of all kinds are successful if they combine two aspects: they must function perfectly and be easy to operate. Both success factors are largely dependent on the UX design. Only if websites, online shops, apps, collaboration, and software interfaces are designed to optimally meet the user's needs in terms of functionality and appearance does the user feel emotionally connected to the digital application.

Methodical UX design approach

Our aim is no less than to design the perfect user experience. To this end, we follow a user-centric approach in the conception and implementation of digital products. The focus is always on the user of the product, the associated needs, and your objectives.

ArvatoSystems_DigitalExperiences_UX_UI_DESIGN_GRAFIK_EN

User centered

We design digital solutions that focus on relevant controls and content components.

Intuitive operation

We design self-explanatory digital solutions with easy-to-understand user interfaces.

CD-compliant

We design digital solutions in the corporate design of companies for recognition value and emotional identification.

Enterprise

We design digital solutions based on enterprise technologies that provide maximum functionality.

Modular

We design digital solutions that are not only reusable due to their modularity and, therefore very sustainable and future-proof.

Industry independent

We design digital solutions that reflect a wide variety of business models and meet the needs of users.

The UX & UI Design Process

In a general concept, we record the required functions and the benefits of the later application. It represents the planned information architecture in the form of a catalog of measures. With the help of wireframes, we illustrate the optimal user guidance and the future arrangement of individual modules - quickly, prototypically, and target-oriented. Based on a first clickable software prototype, we gather feedback from later users (user testing) and make user-oriented adjustments if necessary.

For an intuitive and understandable user interface, we define font families, styles, colors, responsive components, module-independent design elements such as headlines, texts, buttons, and containers and determine how individual modules should interact. As part of the detailed specification, we derive all application steps from the wireframes, formulate all relevant processes and merge them with the developed design.

After the prototype and design have been coordinated with the product owner, we map module descriptions, including functionalities and associated behavior of elements such as mouse-overs, in a structured manner and describe them in detail (Jira and Confluence). In a style guide, we record the style of each software application in the corporate design and document all specific design specifications. In a central and structured design library, we store, document, and store all user interface design elements - from typography to micro-animations.

Five Steps to Success

A proven strategic model allows UX projects to be implemented in an agile, flexible, and efficient way. The strategy is based on the specific needs of the company in question.

Discover

The first step comes in the form of requirement engineering and comprehensive identification of the user requirements. To achieve this, Arvato Systems analyzes the current situations, surveys the users, and evaluates the existing user interfaces.

Define

The project team formulates the requirements for the company – the clients – for content, structures, and editorial processes and develops a tailor-made concept.

Develop

Developers and designers implement the application as part of an agile moderation cycle: they design the user interface, develop an interactive prototype to visualize the concept, and finally transfer it into a digital application.

Deliver

The project team put the digital application through extensive testing. The team determines whether the application meets the desired functional and visual requirements by surveying the test users and performing user and A/B tests.

Distribute

The final step includes training courses to accompany the roll-out, 24/7 support, and ongoing analyses that ensure further development to the solution is needs-based and cross-departmental.

UX Conception and UI Design from One Source

Tailor-made applications for successful digital brand communication

Consistent user experience along the entire user journey

Personalized real-time address across all touchpoints and channels

Integrated processes for reduced complexity of real-time marketing

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Frequently Asked Questions About UX & UI Design

What is UX/UI design?

UX/UI design stands for user experience and user interface design - two central pillars in the design of user-centered software. UX design focuses on the entire experience that a user has with a product or service and aims to make it as intuitive and satisfying as possible. This includes the conception of product use, from the first interaction to the completion of a task. UI design, on the other hand, is dedicated to the visual and interactive interface: colors, shapes, typography and navigation elements are designed in such a way that they are aesthetically pleasing and optimally support the UX.
What are the key principles of UX/UI design?
UX/UI design is based on the foundation of creating an engaging and effective user experience. The key principles include:
User-centricity: Aligning all design decisions with the needs and expectations of the user.
Simplicity: Intuitive and clear user guidance that minimizes complexity.
Consistency: Recognizable patterns and elements that are consistent across the product promote user confidence.
Accessibility: Ensuring that the product is accessible to all users, including those with disabilities.
Responsiveness: Flexible and adaptive design that works on different devices and display sizes.
Interaction design: Creating responsive and logical interactions that increase user engagement.
Visual hierarchy: Effective arrangement of visual elements to direct attention and convey information clearly.
When is the right time for UX/UI design?

The integration process of UX/UI design should already begin with the initiation of a digital project. User centricity is an iterative process that runs through all phases of product development - from conception to prototyping and beyond. Early integration of UX/UI design enables insights into user behavior and preferences to be gathered and implemented iteratively, which in turn can significantly increase the effectiveness and acceptance of the end product. Ideally, UX/UI design phases should be synchronized with agile development methods to ensure flexibility and adaptive response to user feedback.
What does a UX/UI designer do?

A UX/UI designer acts as a bridge builder between people and the digital world. They analyze user needs and develop intuitive and aesthetic user interfaces on this basis. The UX/UI designer uses a range of tools and methods to do this: User research, usage scenarios, wireframing, prototyping and user testing are among the core tasks. The UX/UI Designer works closely with product managers, developers and marketing specialists to develop a coherent and user-oriented product strategy. Through their work, the UX/UI Designer makes a significant contribution to increasing user satisfaction, which directly influences the success of digital products on the market.

Your Contact for UX- & UI-Design

Gerrit Stuchtey

Expert for Customer Experience

UX and UI Design for an Inspiring User Experience

Functionality and design in perfect harmony

Intuitive User Interfaces Create Strong Brands

Success factors for a user interface

Methodical UX design approach

User centered

Intuitive operation

CD-compliant

Enterprise

Modular

Industry independent

The UX & UI Design Process

Five Steps to Success

Discover

Define

Develop

Deliver

Distribute

UX Conception and UI Design from One Source

You May Also Be Interested In

Frequently Asked Questions About UX & UI Design

What is UX/UI design?

What are the key principles of UX/UI design?

When is the right time for UX/UI design?

What does a UX/UI designer do?

Your Contact for UX- & UI-Design