Global Blue - Relaunch

Due to a change in CMS vendors and systems, our client needed a new, seamless omnichannel experience to meet the needs of their diverse stakeholders. The solution required to leverage Magnolia CMS and Angular to deliver a dynamic website that was scalable, flexible, and consistent across all channels and devices.

The vision for the project was to redesign and enhance the online presence and provide a seamless and engaging omnichannel experience to various stakeholders. The goal was to create a consistent user experience across all channels and devices that met travelers, retailers, investors, and advertisers' unique needs.

Our team leveraged the power of Magnolia CMS to create a headless architecture and a dynamic Angular front-end. The headless architecture provides a flexible and scalable solution for content management, while the Angular front end offers a modern and dynamic user experience. With a comprehensive store finder based on actual data from Salesforce, the user experience becomes even more personalized. The solution enables easy content management across multiple channels, resulting in a seamless and consistent user experience.