Consistent Shopping Experience across all Touchpoints

ORSAY was working with an outdated system for eCommerce order management that had been developed internally. The system no longer met the requirements of the modern eCommerce business, particularly in terms of intelligent, scalable order splitting and routing, and it could no longer sufficiently meet modern omni-channel demands. Additionally, the company was in desperate need of a high-performance solution for processing financial transactions with consumers (B2C debtor management).

Adding an order management system will make the existing system environment scalable and future-proof. For example, the system will make it possible to intelligently manage shipments from different warehouses and drop shippers in a rule-based way, as well as to allow for in-store processes such as click & collect, pick in store, and ship from store. What’s more, implementing a modern B2C debtor management system will make financial processes with consumers around the world scalable. Overall, this will create a high-performance backend and lay the foundation for ORSAY’s eCommerce and omni-channel business to continue to grow rapidly.

Arvato Systems implemented an omni-channel management solution that included the pricing and POS expansion modules and the SAP module FI-CA (Contract Accounts Receivable). Using an order management system also optimized ORSAY’s order management processes. The system collects orders from a range of different touchpoints, such as the e-shop and checkout, and transmits them to the respective fulfillment location (such as the eCommerce warehouse, a drop shipper, or a store branch). It also handles communication with the B2C finance system. The order management system receives the necessary omni-channel business logic and data pools for all inventory, items, orders, customers, and prices. This also allows the call center to answer customer questions more quickly and effectively. In that sense, the system is the backbone of the entire order management chain. An order management system turns ORSAY’S brick-and-mortar shops into order, pickup, and return centers for online orders. In the future, the company will be able to expand its range of services for customers in its online shop and at the POS more quickly and easily.