Digital Transformation in Direct Sales
SAP Business Suite at Reico Vital
How Reico Is Taking the Leap Into a Digital Future Together with Arvato Systems
Reico Vital, a family-run company specializing in species-appropriate pet food and dietary supplements with a unique direct-sales model and more than 13,000 active sales partners in Europe, decided to completely rebuild its digital infrastructure—from ERP to e-commerce to commission processing. Together with Arvato Systems, the company built a digital foundation for sustainable growth based on the SAP Business Suite.
The new platform integrates key processes and supports the complex partner network. At the same time, the personal relationship between sales partners and customers is preserved—supported by smart digital tools, not replaced by them.
Customer Benefits
The SAP Business Suite, implemented by Arvato Systems, has made us future-proof and enabled further growth.
Of particular note: Combining these systems into a direct sales model was a first—even for SAP. Together with Reico, Arvato Systems did truly pioneering work.
“We Didn’t Just Want a System - We Wanted a Partner Who Speaks Our Language.”
That is why Reico selected both software and implementation partners—a key factor in its success, as it turned out. Arvato Systems supported Reico not only technically but also strategically: from mockup presentations on DIN A2 posters to the phased rollout of new features, taking into account the digital maturity of the sales partners.
The Result: Digitalization That Brings People Together
In January 2025, the new system went live—including a new subsidiary in Italy. The digital foundation supports further growth and combines integrated processes with the personal direct sales model.
Reico is thinking ahead: With the help of AI, sales partners will be able to provide even more targeted advice in the future—for example, through smart shopping cart suggestions or personalized product recommendations. People will remain at the center of it all.
Project Facts
- First project of its kind in the SAP ecosystem: SAP Cloud ERP, SAP Commerce Cloud, SAP BTP, and incentive management in direct sales
- Greenfield approach: complete rebuilding of the system landscape
- Co-creation with sales partners: Over 100 ideas from the partner network were incorporated into the development process
- Gradual expansion of the SAP Business Suite to include additional CX components (Sales & Service Cloud V2, CDC & CDP, Emarsys) as well as BDC and AI components
About Reico Vital
Reico Vital is a family-owned company based in Bavaria that specializes in species-appropriate pet food and dietary supplements for humans and animals. With a unique direct-sales model and over 13,000 active sales partners in Europe, Reico has experienced disproportionately high growth in recent years—especially since the pandemic.
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