Immersive technologies in retail and the consumer goods industry

Use Case

Benefits

Our Services

Downloads

Immersive technologies such as augmented reality (AR), virtual reality (VR) and the metaverse are opening up new ways for retailers and the consumer goods industry to reach customers emotionally and create digital experiences:reach customers emotionally and create digital experiences. They enable interactive product presentations, virtual showrooms and innovative forms of customer loyalty. Whether digital events, 3D product visualization or virtual consulting - immersive technologies create new touchpoints along the customer journey. We support you with consulting, content production and technological implementation.

Your Way Into and Within the Metaverse

Your challenge

Consumer goods are no longer just bought – they are discovered, shared, and experienced. The customer journey demands new formats that surprise and inspire.

The target image

Immersive technologies such as AR, VR and mixed reality create interactive 3D experiences. They enable hyper-personalized recommendations, virtual showrooms and digital rewards – for a new era of customer loyalty.

Our solution

We provide you with holistic support – from consulting and 3D content production to platform integration. The result is a future-proof, immersive customer experience with measurable ROI.

EGN Podcast on generative AI and the future of e-commerce innovation

Benefits for You as a Retailer or Consumer Goods Manufacturer

New business opportunities

Virtual showrooms, events or product worlds open up new digital sales channels.

Increase in brand awareness

Interactive experiences in AR/VR strengthen your brand presence and appeal to new target groups.

New forms of customer loyalty

Digital assets and virtual experiences create emotional loyalty and innovative loyalty programs.

Virtual marketplaces

Customers can experience and test products immersively – regardless of time and place.

Cost savings

Digital formats reduce physical infrastructure costs and enable scalable experiences.

Increasing the range

Immersive technologies know no geographical boundaries – reach customers worldwide.

Our Services for Your Success

Immersive Tech Workshops

No matter if you are a Metaverse newbie or a Web3 expert: Our Web3 experts work with you to develop customized strategies for the use of immersive technologies in retail.

Learn more
Loyalty 3.0

Use digital touchpoints to inspire new target groups and retain existing customers through innovative loyalty mechanisms.

Learn more
Production of visual 3D content

Enable cost-efficient, automated and also data-based production of visual 3D content of the highest quality - for your brilliant appearance on the Web 3.0.