In order to make it possible to place the desired messages with the corresponding target groups, product information at the required quality level must be communicated at the right time via the desired communication channels.
The data required for this can be distributed across different systems or locally hosted files in a company’s IT landscape. Potential process dependencies between individual data sources can make it more difficult to aggregate information by sales object. Moreover, car manufacturers may have to deal with article-related data volumes that are larger than average.
In order to be able to provide consistent, high-quality product information across channels, this information needs to be consolidated and provided to the responsible employees for efficient enrichment. This is crucial to establishing globally standardized product presentation – whether this be on websites, in online shops, or on social media feeds. Arvato Systems supports the BMW Group in creating a standardized basis of data for managing and displaying product data.