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„i.NNOVATIONNOW“ - New Ways for Digital Events

Team around Arvato Systems develops presentation and event platform i.NOW

Schüco Consistently Drives Digital Communication Forward

Due to the cancellation of trade fairs and live product launches caused by the pandemic, Schüco 2021 has focused on digital communication. The presentation and event platform "i.NNOVATIONNOW" (i.NOW) shifts the product and service world into the digital space.

Customer Benefits

Video and event platforms are linked seamlessly and imperceptibly for visitors
Platform as virtual event space fully maps the customer journey
Unique user experience: visitors are welcomed in a darkened cinema atmosphere

With i.NNOVATIONNOW, we have succeeded in shifting the tradeshow experience 100 percent into the digital space and making products a virtual experience.


Project Overview

Initial situation

In the midst of a transformation process, Schüco canceled its participation in "BAU", the world's leading trade fair for architecture, scheduled for 2021, in mid-2020. This development has given i.NOW a decisive boost.


Schüco is pursuing the goal of digitally mapping the presentation of products and focus topics - and thus an essential component of the customer experience. i.NOW is intended to make product innovations and service highlights a virtual experience. Furthermore, the campaign is to intensify networking and exchange with the target group and support lead generation.


The overarching i.NOW campaign is permanently visible as an overlay on Schüco's corporate website. The seamlessly integrated platform virtually maps product and service innovations, focus topics and the complete trade fair experience by seamlessly linking film, animation, event, campaign, showroom and brand space. Architects and fabricators can find comprehensive information, search for a contact person, chat with employees, get in touch, book an event and participate directly.

Numbers, Data, Facts

Received „Red Dot: Product Design Award 2021”
More leads generated online than at "BAU
Consistent corporate identity ensured in all channels

The Customer Schüco

The Schüco Group, headquartered in Bielefeld, Germany, develops and sells system solutions for windows, doors and façades. The market leader in innovative building envelopes is active in more than 80 countries and employs around 6,330 people worldwide. Around the globe, 10,000 tradesmen and 30,000 architects and builders who commission the construction of a building work with Schüco.

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Your Contact for Questions about Our Solutions

Achim Reupert
Expert for the Manufacturing Industry