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„Schüco Innovation Now“ - New Ways for Digital Events

Team around Arvato Systems develops presentation and event platform iNOW

Schüco Consistently Drives Digital Communication Forward

ArvatoSystems_Referenz_Schüco_re

Due to the cancellation of trade fairs and live product launches caused by the pandemic, Schüco 2021 has focused on digital communication. The presentation and event platform "Schüco Innovation Now" (iNOW) shifts the product and service world into the digital space.

Customer Benefits

Video and event platforms are linked seamlessly and imperceptibly for visitors
Platform as virtual event space fully maps the customer journey
Unique user experience: visitors are welcomed in a darkened cinema atmosphere
mburhardt

With Schüco Innovation Now, we have succeeded in shifting the tradeshow experience 100 percent into the digital space and making products a virtual experience.

Schüco

Project Overview

Initial situation

In the midst of a transformation process, Schüco canceled its participation in "BAU", the world's leading trade fair for architecture, scheduled for 2021, in mid-2020. This development has given iNOW a decisive boost.

Vision

Schüco is pursuing the goal of digitally mapping the presentation of products and focus topics - and thus an essential component of the customer experience. iNOW is intended to make product innovations and service highlights a virtual experience. Furthermore, the campaign is to intensify networking and exchange with the target group and support lead generation.

Solution

The overarching iNOW campaign is permanently visible as an overlay on Schüco's corporate website. The seamlessly integrated platform virtually maps product and service innovations, focus topics and the complete trade fair experience by seamlessly linking film, animation, event, campaign, showroom and brand space. Architects and fabricators can find comprehensive information, search for a contact person, chat with employees, get in touch, book an event and participate directly.

Numbers, Data, Facts

Award-winning
Received „Red Dot: Product Design Award 2021”
Successful
More leads generated online than at "BAU
Consistent
Consistent corporate identity ensured in all channels

The Customer Schüco

The Schüco Group, based in Bielefeld, Germany, develops and sells system solutions for windows, doors and façades. In addition to these innovative products for residential and commercial buildings, the company offers consulting services and digital solutions for all phases of a construction project - from the initial idea to planning and manufacturing to installation. The service and product portfolio is complemented by machinery for manufacturing and a 360-degree sustainability cycle. Active in more than 80 countries, the market leader in innovative building envelopes works with around 12,000 fabricators, planners, architects and investors and employs around 5,650 people worldwide.

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Your Contact for Customer Experience

ArvatoSystems_MA_Medien_Kuenzig-Reling
Thomas Künzig-Reling
Expert for Customer Experience