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CLAAS Website Relaunch

100 Years of Tradition and as Modern as Ever


Introduction of CoreMedia as New Editorial Platform for a Corporate Website


The previous Internet presence of CLAAS, the manufacturer of agricultural machinery with a longstanding tradition, was outdated in terms of technology and visual concept. What’s more, the pages had not been optimized for display on mobile devices. 

Impressions from the Project

Katrin Tofall from CLAAS gives her personal impressions of the joint project with Arvato Systems.

Customer Benefits

Content is delivered automatically and optimized for mobile devices thanks to fluid design
150 country sites with specific data such as download materials and contact information
Video resolution is adapted to the user’s data speed
The Translation Memory System (TMS) checks whether translated texts can be reused or not
Reduced costs and improved efficiency through the use of CoreMedia 

Today we can play around with various image excerpts and sizes and see how the changes appear on the page. Our website fluidly adapts to the specific screen size and looks appealing on every output device.


Project Overview

Background Situation

Both content creation and page management needed to be simplified. In addition, through great innovation in all product fields, more and more online content was developed for country-specific product ranges – to the extent that marketing could no longer efficiently manage the content with the Content Management System they had been using.


CLAAS was looking to relaunch its Internet presence in terms of both technology and content in order to make a fresh start with clean data in a new system. As with the implementation of the previous CMS, CLAAS turned to Arvato Systems to provide technical support for the project.


Arvato Systems implemented the tools for maintaining the content and adapted the editorial concepts inherent in CoreMedia to the specific needs of CLAAS based on the Content Management System CoreMedia Blueprint. The translation management tool Ontram was also integrated into the new CMS and enhanced by a series of additional features. A status management tool now provides information on the current processing status of translations, for example.

Figures, Data, Facts

CoreMedia Studio
The editing processes run more simply, comfortably, and – most importantly – more efficiently
Preview Feature
Editors can now evaluate the effects their changes have made when revising a page
Language Versions
Editors can send translation requests, coordinate the results, and publish the texts online

The Customer

For 100 years, the name CLAAS has stood for agricultural utility and the latest in agricultural engineering. The company is one of the market leaders with its combine harvesters, forage harvesters, tractors, and self-driving harvesters and operates in more than 150 countries worldwide. t. 

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Your Contact for Digital Experience Solutions

Achim Reupert
Expert for the Manufacturing Industry