KV_Arvato Systems_Broadcast_case Study_MTV Oy_data

Consistent Future Orientation at MTV Oy

Optimized Sales Processes

ArvatoSystems_Logo_Kunde_mtvOy (1)

Finland's largest TV company, MTV Oy sets itself apart with its future-oriented approach and its innovative use of new media. With Arvato Systems' AdSales and S4AdOpt solutions the broadcaster optimizes media sales processes and ensures the best possible ad spot placements for its customers.

Customer Benefits

Spot placement and business tasks can be highly automated
Attractive packages across various channels 
Optimal spot placement from both point of views 
External partners can use a dedicated interface
Petri Haverinen (1)

S4AdSales and S4AdOpt fully met our stringent requirements and we are now in a great position to face the future.


Project Overview

Background Situation

The changing market requirements in recent years impacted media sales processes at MTV Oy, making them more cumbersome, complex and dependent on manual intervention. The MTV Oy management team realized that if they wanted to keep up with the increasingly complex challenges of spot placement, they would need to implement a powerful and modern system. With an increasing number of distribution channels to reach audiences, it was still clear that spot placement must become more personalized and, at the same time maximize the value for the advertiser and the revenue generation for MTV Oy.


The MTV Oy team realized that they could only face the future with confidence if they implemented a powerful and modern solution that supports all business processes in the sales- and marketing area. Top priority was to ensure a high level of automation for ad spot management and placement across all types of output. The next "milestone" was to integrate this new solution into the existing infrastructure. The main goal was to have a single system that could meet MTV Oy’s business requirements today and providing a state-of-the-art solution for the future.


After an intensive market analysis and a rigorous selection process, MTV Oy selected BMS S4AdSales from Arvato Systems. The MTV Oy management viewed the integrated optimization engine, AdOpt, which is now also available as a standalone product – as a particular advantage of the S4AdSales system. S4AdOpt can be integrated with a range of different sales/traffic systems and provides, together with S4AdSales the optimal revenue management solution in the market.

The Customer

MTV Oy is Finland’s largest private TV and communications company. With channels including MTV3, Sub, AVA and MTV TOTAL Pay-Tv channels, MTV Oy reaches 3 million viewers each day. Websites MTV.fi and radionova.fi have more than 2 million visitors per week. The MTV Katsomo online TV service broadcasts around 10 million videos per month.

3 million
viewers daily
> 2 million
visitors per week
10 million
videos per month

Further Information

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