Arvato Systems wins pioneering digital transformation project
- Arvato Systems will support Germany’s leading audio marketers in creating a new booking system
- Backend development, new UI/UX design, and hosting in the cloud
- For the first time, advertisers and radio stations will use one single open booking platform
Gütersloh – Germany’s leading audio marketers RMS and AS&S Radio initiated an innovative advertising sales platform. For the first time, ‘audioXchange’ will bring advertisers and radio stations together. Arvato Systems will be in charge of developing the audioXchange online booking platform’s backend, user interface design, and will provide hosting in the cloud.
With its IT solutions for airtime advertising sales Arvato Systems has been a long-standing international player in the broadcast management segment. Now the company has won a groundbreaking project in the field of audio marketing. The idea behind the “audioXchange” platform: To fully digitize planning and handling of radio advertising for customers and agencies to make it faster and more efficient in the future. audioXcange combines planning, purchasing and booking system and thus offers advertisers and radio stations a complete booking system. Advertising inventory providers, buyers and sellers of advertising airtime will then act on one single platform for the first time. “We were able to prevail against renowned competitors, and we are proud to be involved in this pioneering project”, Holger Noske, Vice President Broadcast Solutions at Arvato Systems, states. “I truly believe that, together with our customer, we will be able to set the stage for digital transformation in the field of ad sales marketing.”