JoyConf '26
Content Confidence. Human Connection.
Arvato Systems at JoyConf 2026
Rheingoldhalle, Mainz
JoyConf '26 brings together developers, marketing professionals, and digital innovators from around the world. The event focuses on how companies can create, manage, and scale compelling content across various channels and platforms, even in an increasingly AI-driven world.
Arvato Systems is on-site as a partner of Storyblok, will be on-site. Together, we’ll demonstrate how a modern headless CMS architecture helps marketing and development teams collaborate more quickly and create consistent digital experiences.
When AI Agents Make Decisions—Will Your Brand Still Be Visible?
Agentic Commerce is fundamentally changing the relationship between brands, customers, and digital platforms. AI agents are increasingly taking on research, comparison, and purchasing tasks on their own. As a result, traditional touchpoints such as website visits, campaigns, and product searches are losing their significance.
The key question is: How can companies ensure that their content, products, and messages are found, understood, and preferred by AI agents?
Under the guiding principle of “Agentic Loyalty”, we examine both sides of this development: On the one hand, companies must become a relevant and trustworthy source for AI agents. On the other hand, it remains crucial to build a direct and lasting relationship with the person behind the purchase after the transaction is complete.
As a Storyblok partner, we’ll be demonstrating at JoyConf how to build the right technological foundation for this. Storyblok provides the agent-ready content foundation with structured, up-to-date content that is understandable to both humans and machines. Arvato Systems connects this foundation with commerce, PIM, CRM, and CDP systems, as well as the relevant backend processes, to ensure a consistent customer experience.
Our Topics at JoyConf
Visible for AI
How should content, product information, and digital assets be organized so that AI agents can reliably understand, evaluate, and incorporate them into their recommendations? We’ll show how structured content forms the foundation for visibility in agent-driven purchasing and decision-making processes.
Datenhoheit sichern
When AI agents take over the discovery phase, data flows and customer interactions change. Learn what information will remain available, what new data sources will emerge, and how companies can align their data strategies for the age of agents.
Valuable for People
Even when an agent initiates a purchase, loyalty between people and brands continues to develop. We’ll show how integrating CMS, CRM, and CDP enables personalized experiences and turns automated transactions into long-term customer relationships.
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