An order management system such as aroma® is often used as a kind of middleware which acts as a hub between e-shop, warehouses, branches, ERP and financial systems. In fact, aroma® also offers the option of rethinking the typical architecture and even dispensing the e-shop system.
In e-commerce today, companies often use various specialized systems in addition to the shop system:
A PIM (product data management), a CMS (preparation and presentation of content), a dedicated search engine, a DAM system for digital asset management and an OMS as a backend for orchestrating background processes.
Chart: Typical e-commerce IT system
The shop system often only fulfils 4 tasks, which can easily be taken over by the special systems:
Display of products (user interface); can be taken over by the CMS / DAM
Holding the product catalogue; can be taken over by the search engine
Management of prices and promotions; can be realised cross-channel through the price and promotion module of OMS aroma®.
Provision of the shopping basket; can be taken over by the OMS aroma®, as the corresponding functionalities are included anyway, e.g. for taking orders in customer care and in branches
In the described setting all 4 tasks can be managed by other systems:
the presentation of products and the entire user interface are taken over by the CMS, which is also specialised in these tasks
the product catalogue is better maintained by the search engine, which is generally more flexible in responding to customer requests
Prices and promotions are better represented across all channels by the price and promotion module of aroma®
The shopping basket and check-out process can also be realised via aroma® as our solution already provides the corresponding functionalities for taking orders in customer care and branches
Of course, companies today have an e-shop system which can be further used with aroma®. But aroma® also offers the interesting option of being able to replace the traditional e-shop system.
Benefits for you
Reduction of IT costs for set-up and operation
Simplification of the IT architecture
More flexibility through headless commerce
White Paper - Omni-Channel Order Management
Unser White Paper verrät, mit welchen Best Practices Handelsunternehmen Herausforderungen des Omni-Channel Order Managements meistern können.