Is Unified Commerce Still State-Of-The-Art?
The Single Source of Truth matters
Omnichannel and Unified Commerce strategies aim to map retail processes across all channels without the customer noticing any of the individual process steps. A Single Source of Truth - i.e., a system that coordinates all processes across all channels - enables the seamless handling of retail processes. In this context, there is often talk of "Seamless Commerce".
The Shopping Cart Service from aroma provides the Backend for the shopping cart, the wishlist, and the checkout of an E-Shop. Independently of this, the front end of the E-Shop can constantly be updated by the retailer. This technical separation simplifies the frontend and allows retailers to focus more on their Customer Experience. With this modular functionality, the Order Management System relies on the headless principle and thus concentrates even more on customer satisfaction, keeping with the Unified Commerce philosophy.