You can think of Apple @ work as a kind of hidden app store: To download a particular enterprise app, users need a personal link that is only valid once, or a QR code. They can obtain both via e-mail or the intranet. This also applies to enterprise apps that are accessible via Apple @ work: Installation is automatic, and the same applies to the installation of updates.
The latest deployment option at Apple is the so-called Unlisted App Distribution. Unlisted enterprise apps are also only available via a direct link. Apple itself names part-time employees, franchisees, partners, students and conference participants as predestined user groups. In addition, Unlisted App Distribution is suitable for employee-owned devices that cannot be managed via Apple School Manager or Apple Business Manager, as well as for managed and unmanaged devices.
Companies that opt for Android-based enterprise apps, on the other hand, can offer mobile business apps that are not listed in the Google Play Store or make them available via link as well.
Regardless of how companies make enterprise apps available, it makes sense to accompany the launch with a small marketing campaign. After all, even the best business app will be unsuccessful if no one uses it. There are many ways to do this, from informative articles on the intranet to videocasts and roadshows. The important thing is that the focus is always on the practical advantages and added value of the enterprise app.