Entire websites can also be deployed via Azure Web Apps or comparable services from other public cloud providers. For smaller installations, this solution is the silver bullet.
As is usual with cloud native solutions, the user does not have to worry about scalability, operating systems or databases here, but can rely on the architecture of the public cloud providers.
However, the disadvantage here - compared to the other alternatives - is that a solution is offered that is not based on content management systems. Rather, technologies are offered to independently create a solution based on various programming languages.
The range of supported technologies differs from provider to provider. Depending on the technology used, this results in a certain dependency on the provider, a so-called vendor lock-in.
For smaller sites or similar to the marketplace images, there is great potential here, especially when considering the TCO over the entire usage period: the billing model here is purely usage-based. If hardly any users stray to the site after a certain campaign duration, no more costs are incurred.