Unified Commerce: Easy Integration With aroma®

E-Commerce, Order Management, Fulfillment and Payment from a Single Source, combined in a Unified Commerce Suite

Explanation Video
Why aroma®?
Functions & Modules
References
Deep Dive
FAQ - Unified Commerce
FAQ - aroma®

aroma® - The Unified Commerce Suite for Omnichannel Commerce

The aroma® Unified Commerce Suite is the central solution for companies that want to make their omnichannel strategy efficient, scalable and future-proof. As a powerful platform, it combines order management, returns processing, real-time inventory management, payment integration and a headless commerce backend - all in one suite.

 

With lightning-fast API response times and a high processing capacity, the aroma® Unified Commerce Suite ensures maximum performance - even during peak periods such as Black Friday. Thanks to seamless integration with ERP, CRM and payment systems as well as flexible fulfillment options such as Click & Collect or Ship-from-Store, it offers a consistent customer experience across all channels.

Fast. Flexible. Real-time capable.

It adapts flexibly to your architecture and is therefore able to process an impressive 100,000 orders per hour with minimal latency.

100.000
Orders per hour - minimum latency
<150 ms
Response time in the checkout process
>20
Countries in which aroma® can be used

Commerce Backend – Centrally manage shopping carts, checkout, prices, and inventory
Order & Fulfillment - Intelligent order processing across all channels
Customer experience – returns, communication, and service in real time
Payments & Finance - Automated billing & payment processing

Simply Explained: Efficient Omnichannel Processes with Aroma®

Why aroma®?

API-first approach

aroma® enables seamless integrations with ERP, CRM, WMS and payment service providers. This promotes the agility and adaptability of your business processes.

Headless Commerce Backend

Powerful APIs guarantee fast response times for order processing and enable real-time stock reservation during checkout.

Real-time data processing

Profit from real-time synchronization of order data, stocks and returns at all sales channels to avoid overselling and stock shortages.

Scalability

aroma® grows with your business - from small environments to large, cloud-based setups that can process thousands of orders per hour.

AI-controlled functions

aroma® uses advanced technologies such as return optimization and product recommendations to personalize the shopping experience online and offline.

Customer service

The automated communication by aroma® for order confirmations, delivery updates and invoices increases your customer satisfaction.

The Most Important Functions of aroma®

Fully scalable for your Unified Commerce strategy. Can be used flexibly, even in existing systems.

Distributed Order Management (DOM)

Manage your Omnichannel processes, Inventory & Fulfillment in the central business logic where all inventory, delivery locations, articles, orders and customers are held.

Customer Service

Give your service team the perfect control center, even for requests such as replacement deliveries or the allocation of bonus points.

Dropshipper Module

Realize flexible assortment expansion in up to 24h, by connecting dropshippers to your Order Management.

InStore Module

Provide your store employees with an intuitive tool for Omnichannel store processes: from Click & Collect to Pick-in-Store and Ship-from-Store.

Cart Service

Leverage APIs for Shopping Cart, Wishlist, and Checkout processes and deliver value-added information across all channels to your customers in real time.

Prices & Promotions

Manage prices and promotions centrally for all channels and keep track of them, even to pay out the right amounts in case of partial returns.

Reporting & Alerts

Optimize delivery, financial, and service processes and detect anomalies early with comprehensive reports on your business status.

Administration Console

Make yourself independent of service providers by handling typical admin tasks of E-Commerce and Omnichannel operations in your own team.

aroma® in Use

hagebau optimizes Omnichannel

hagebau optimizes omnichannel with consulting support from Arvato Systems.

Order Management System at ORSAY

ORSAY taps service potential: A central Order Management System results in improved customer service.

aroma® for Consumer Electronics

With the Order Management System aroma®, you simplify your IT architecture and improve the customer experience.

aroma® for DIY Retailers

With the Order Management System aroma®, you simplify your IT architecture and improve the customer experience.

Find out even more about exciting international projects and our IT solutions for the Retail & Consumer Goods sector.

Benefit from Our Experience

Arvato Systems is one of the leading enablers when it comes to Business Transformation in Retail. Our consultants are both IT and business experts - we always have our finger on the pulse in terms of best practices, trends, and innovations in Digital Commerce. Benefit from our experience from > 15 years of omnichannel business for more than 50 retail companies: Customers in 150 countries rely on our expertise for the successful implementation of their unified commerce strategies. These decades of experience have been incorporated into aroma® - so that you too can inspire your customers with a consistent shopping experience.

Deep Dive

Demo: Take a look at aroma®

Our free demo gives you exclusive insights into the look and feel of our Order Management System.

Omnichannel: Terms & Definitions

Which are the different channels? What does resilience mean in retail? Which concepts are described by terms such as Click and Collect, BOPIL, ROPIS or Endless Aisle?

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Frequently Asked Questions about Unified Commerce

  • Omnichannel commerce (also: multichannel retailing, omnichannel retailing) refers to the integration of different sales channels such as retail stores, e-commerce websites, apps or social networks to provide customers with a unified and consistent buying experience.

  • Customers today interact on different channels before making a purchase decision. An Omnichannel solution allows the seamless integration of all sales channels to provide customers with the perfect shopping experience, regardless of the channel used.


  • Unified commerce refers to the seamless integration and connection of all of a company's omnichannel channels. Online and offline sales channels as well as all relevant processes and data are interlinked to enable smooth interaction and transactions. A unified commerce strategy enables companies to better understand their customers in omnichannel commerce, address them individually and create a consistent brand experience across all touchpoints. Overall, the unified commerce strategy focuses on the holistic customer experience, while the omnichannel strategy focuses on the diversity of channels.

    • Unified customer experience: Customers can switch seamlessly between different sales channels without having to interrupt their customer journey.
    • Increased efficiency: By integrating all sales channels into one system, companies can optimize processes and reduce costs.
    • Better data analysis: A unified commerce strategy supports better data analysis by collecting, consolidating and analyzing data from different channels.
    • Personalization: Unified commerce enables companies to offer personalized offers and recommendations based on customer behavior.
    • Real-time data: Companies have access to real-time data across all sales channels, enabling a faster response to market trends.
  • An integrated solution with scalable features for retail can help companies with a high need for customization in particular to actively optimize their business processes, inventory handling and customer journeys in the market. Thanks to API-first technology, companies can weigh up which features can contribute to a comprehensive solution for their business and then flexibly connect these to existing systems. This makes the omnichannel strategy quick and easy to expand and missing functionalities can be added to your IT architecture successively - an important step towards creating a true unified commerce experience with flexible omnichannel services.

Frequently asked questions about aroma®