Implement Omnichannel Processes Efficiently and Economically

Europe’s Largest Consumer Electronics Retailer

Europe’s Largest Electronics Retailer Relies on aroma®

Today, customers expect to be able to shop across channels and experience excellent service at all times - more than ever before. This requires an IT architecture in which new processes can be implemented quickly and easily. Find out how you can use the aroma® Order Management System to avoid further complicating your IT architecture and how you can offer your customers excellent Omnichannel service.

Customer Benefits

More services for customers, such as Click & Collect, Click & Reserve, in-store returns, etc.
Central view of customer histories
Integration of various service centers, both internal and external
Efficient connection of customer touchpoints with fulfillment services, such as logistics, finance and customer care in particular
Quick and easy connection of suppliers, even internationally

Project Overview

Initial Situation

Europe's largest electronics retailer did not previously have an efficient solution for linking the individual sales channels that could map the desired processes: Customers should, for example, be able to order online and return at the store. In addition, it was not possible to digitally order products from other stores or warehouses if they were not in stock in a store. In this case, lengthy and complicated paper processes had become established. The retailer tried to overcome these challenges with a solution developed in-house, but this failed due to the complex requirements.


The electronics retailer wants a multi-client solution as a SAAS model that enables rapid expansion. Customers should be offered a cross-channel shopping experience, orders should be entered digitally at the POS, and suppliers should be integrated quickly and easily.


With the Order Management System aroma®, the electronics retailer got a complete omnichannel solution: The In-Store module enables store integration and thus processes such as Click & Collect, Click & Reserve and Pickup in-store. Suppliers can be integrated easily and quickly - even in international business. Thanks to the digital recording of orders in the stores, transparency is now guaranteed at all times and customer service is thus also significantly improved.

About the Customer

> 4500
> 760 Mio. Euro
> 100

Combinable with Other Omnichannel Services

Omni-Channel with the Arvato Order Management Solution aroma®

A consistent Omni-Channel strategy for shopping without limits with aroma®.