Unified Commerce: Easy Integration With aroma®
E-Commerce, Order Management, Fulfillment and Payment from a Single Source, combined in a Unified Commerce Suite
aroma® - The Unified Commerce Suite for Omnichannel Commerce
To offer a convincing customer experience across all channels and be profitable at the same time, companies must design their omnichannel processes efficiently and economically. Important factors for a cross-channel customer experience: the seamless integration of all systems and processes as well as a focus on customer needs for consistent and personalized retail experiences.
This is where aroma® comes into play: aroma® supports your unified commerce strategy by providing you with scalable features so that you can always put your customers at the center of your activities. With aroma®, you can link store processes, e-commerce, logistics and payment processes and bundle relevant data in one central location. The Unified Commerce Suite thus enables the perfectly integrated and smooth handling of all omnichannel processes - whether in B2B, B2C or D2C retail.
Simply Explained: Efficient Omnichannel Processes with Aroma®
Why You Should Use aroma®
Customers expect comprehensive services, such as the option to pick up, pay for or return items purchased online in stores. aroma® was developed as a Unified Commerce Suite to support these services with comprehensive basic functions in your company and to expand them with flexible features as required. You can enable the following omnichannel features with aroma®:
Click & Collect for picking up the online purchased article in the store.
Click & Reserve for online reservation of articles in the stores
Pickin-Store and Ship-from-Store for delivery from the store to the customer
Endless Aisle, for taking orders for articles that are not in stock in the store
Connection to cash register systems
Management of prices and promotional campaigns
Realtime customer service in-store and online
Shareholders expect sustainable growth and returns. To achieve this, omnichannel processes in retail must also be automated, cost-efficient and optimized. Benefit from the aroma® Unified Commerce Suite, which centrally collects relevant data from a wide range of touchpoints, reduces your operational effort, and cuts costs with numerous functions, such as
- Risk and fraud checks on incoming orders
- Identification of the optimal delivery location for items regardless of the order location
- Control of the accompanying financial processes
- Efficient mapping of all necessary omnichannel store processes (such as ship-from-store)
- Comprehensive reporting with alerts and notifications for next-best-actions
- Comprehensive control and configuration options, including the option of launching new countries quickly and efficiently targeting business partners in the areas of logistics, transportation, customer care or finance.
With its Order Management functions, aroma® is often used as a kind of middleware in Unified Commerce, acting as a hub between the e-shop or online store, warehouses, branches, ERP and financial system. In fact, aroma® also offers the option of rethinking the typical architecture and dispensing with an e-shop system altogether. It provides various services for processing e-commerce, order management, fulfillment and payment processes in the backend so that data can be updated easily and across all channels in the front end - independently of the classic e-shop architecture. The result:
Simple configuration and customization
Significant cost reduction for set-up, operation, and content maintenance
More flexibility through headless commerce
Find out even more about exciting international projects and our IT solutions for the Retail & Consumer Goods sector.
Benefit from Our Experience
Arvato Systems is one of the leading enablers when it comes to Business Transformation in Retail. Our consultants are both IT and business experts - we always have our finger on the pulse in terms of best practices, trends, and innovations in Digital Commerce. Benefit from our experience from > 15 years of omnichannel business for more than 50 retail companies: Customers in 150 countries rely on our expertise for the successful implementation of their unified commerce strategies. These decades of experience have been incorporated into aroma® - so that you too can inspire your customers with a consistent shopping experience.
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Frequently Asked Questions about Unified Commerce
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What is Omnichannel Commerce?
Omnichannel commerce (also: multichannel retailing, omnichannel retailing) refers to the integration of different sales channels such as retail stores, e-commerce websites, apps or social networks to provide customers with a unified and consistent buying experience.
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What is an Omnichannel Solution?
Customers today interact on different channels before making a purchase decision. An Omnichannel solution allows the seamless integration of all sales channels to provide customers with the perfect shopping experience, regardless of the channel used.
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What is Unified Commerce?
Unified commerce refers to the seamless integration and connection of all of a company's omnichannel channels. Online and offline sales channels as well as all relevant processes and data are interlinked to enable smooth interaction and transactions. A unified commerce strategy enables companies to better understand their customers in omnichannel commerce, address them individually and create a consistent brand experience across all touchpoints. Overall, the unified commerce strategy focuses on the holistic customer experience, while the omnichannel strategy focuses on the diversity of channels.
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What are the benefits of Unified Commerce?
- Unified customer experience: Customers can switch seamlessly between different sales channels without having to interrupt their customer journey.
- Increased efficiency: By integrating all sales channels into one system, companies can optimize processes and reduce costs.
- Better data analysis: A unified commerce strategy supports better data analysis by collecting, consolidating and analyzing data from different channels.
- Personalization: Unified commerce enables companies to offer personalized offers and recommendations based on customer behavior.
- Real-time data: Companies have access to real-time data across all sales channels, enabling a faster response to market trends.
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Why use a Unified Commerce Suite in omnichannel commerce?
An integrated solution with scalable features for retail can help companies with a high need for customization in particular to actively optimize their business processes, inventory handling and customer journeys in the market. Thanks to API-first technology, companies can weigh up which features can contribute to a comprehensive solution for their business and then flexibly connect these to existing systems. This makes the omnichannel strategy quick and easy to expand and missing functionalities can be added to your IT architecture successively - an important step towards creating a true unified commerce experience with flexible omnichannel services.