Business Transformation

With our broad range of competencies, we can comprehensively accompany you on your business transformation to a digital company. However, we don't have to start from scratch but instead, pick you up exactly where you and your company are. Suppose you want to drive your business transformation in a specific business area or are looking for a sparring partner at eye level for your business transformation. In that case, we aim to provide custom-fit concepts and solutions for your company - which we also vouch for through our implementation.

By business transformation, we mean a fundamental transformation of a company. With its holistic approach, Business Transformation encompasses the organization, business processes, framework conditions, relationships with the markets and the corporate environment, employees, and culture. The goal of a business transformation is to fundamentally strengthen competitiveness, significantly improve the market position, and bring profitability to an excellent level in the long term. The rapid progress of digital technologies and their added value for companies has given the digital part of business transformations an important status. Still, it cannot be equated with business transformation.

The 2020s are a challenging time: What has ensured flourishing business for decades is increasingly being put to the test. The list of challenges is growing at the same pace as the number of crises. The inflationary spiral driven by the shortage of raw materials and the energy crisis will have a lasting impact on the substance of many industries, as will the rapidly growing shortage of skilled workers and the effects of the climate crisis. And for many, the actual extent still needs to be assessed, as price increases can be passed on to customers to a limited extent. 

The fact is: Those who have defined digitization as a strategic goal and have tackled their business transformation are clearly at an advantage today. Digital companies are not only more resilient but have already transformed future customer requirements into product innovations, which they are placing on the market at a rapid pace. The rapid transformation to a digital society both encourages and rewards digital business transformations in companies because: Being online at all times, globally networked, and permanently up to date has defined the everyday life of an extensive section of the population long before the pandemic. 

The excellent news in uncertain times: Despite all the adverse effects, crises can also develop positive energy. Would you still be able to remember? In the global economic crisis of 2008, the appropriate business transformations set the course for more than ten years of rampant growth. And at the beginning of the pandemic, many companies caught up with two years of digitization within a few weeks and introduced digital or mobile workplaces.

It is also clear that success gives little reason for the change in good times. This is another reason why digital business transformation has only sometimes been pursued with the priority in many companies that it should have been from today's perspective. In challenging economic times, there is a proverbial readiness for change from head to toe, which is the prerequisite for successful business transformations. 

In addition, the current multi-crisis is challenging companies to bring the big picture back into focus. After all, when looking at the overall picture of a company, business transformation brings far more than just the necessary crisis management.

For years, startups have been conquering more than just the innovation leadership rankings. In every one of Gartner's magic quadrants, young companies are in most of the relevant boxes. What differentiates them from traditional companies?

Indeed, more than technology alone is needed to succeed. But with the help of digital technologies, companies like Amazon, Netflix, Spotify, and Co. have not only revolutionized existing markets with new business models as part of their business transformation but have also redefined the bar in areas of expertise. Moreover, they are in permanent business transformation because digital companies are securing their efforts to become best-in-class in as many areas as possible through firmly anchored, continuous improvement processes.