7th Serialization Symposium

November 12 & 13, 2019 | Bertelsmann Premises | Berlin

Thank you for your participation!


We are delighted you were there!

We are pleased that you attended our 7th Serialization Symposium and hope that you could gain some valuable insights, interesting trends and new contacts. You can find some impressions of both days in our gallery.

We would like to thank all our guests for the exciting discussions and the time spent together in the Bertelsmann Premises. See you soon! 

Arvato Systems & Traxeed

The Serialization Journey – Next Stages After Ignition

Worldwide different initiatives regarding the safety of patients from counterfeit drugs within the legal supply chain are currently planned or already implemented. By releasing the delegated act (EU) 2016/161it is confirmed: Since February 9, 2019 drugs, which are subject to prescription, are only allowed to be distributed within Europe, if every single packaging is provided with an individual serial number and the intactness is visible.

In Russia on January 1, 2019, the law on serializing medication with crypto coding entered into force. This stipulates that serialization will be mandatory by law starting on 1 January 2020. The legislation stipulates that legal persons who carry out the manufacturing, import, storage and distribution, sales, use, or disposal of medication in Russia must provide information about these processes in the system designed for this purpose in order to stay active in the market. Similar initiatives are currently impelled in the United States, Argentina, Brasil, Russia, the Middle East as well as in numerous countries in Asia and the Pacific. Until 2020 a majority of the countries worldwide will have set deadlines for the implementation of serialization. 

For many international companies, the Serialization Journey is going into the next round or is just starting. Use the 7th Serialization Symposium as a global exchange platform and receive important information about the next stages, measures and projects!

Representatives from international pharmaceutical manufacturers, licensed pharmaceutical wholesalers, national verification systems, implementing companies, and representatives from other industries in which product traceability is becoming increasingly more important will meet again for a two-day event at the Bertelsmann Premises in Berlin. The presentations and workshops will focus on the global requirements of the serialization of pharmaceutical packaging, the topic Russia 2020 and the exchange of previous project experiences in the field of serialization.

The presentations and workshops will focus on the global requirements of the serialization of pharmaceutical packaging, the topic Russia 2020 and the exchange of previous project experiences in the field of serialization.

Impressions of the 7th Serialization Symposium



Take a look at the current agenda for the 7th Serialization Symposium!

The 7th Serialization Symposium is jointly organized by Arvato Systems and TRAXEED - Körber Solutions.

Arvato Systems

Global IT specialist Arvato Systems supports major companies through digital transformation. More than 2,700 staff in over 25 locations epitomize in-depth technology expertise, industry knowledge and focus on customer requirements. Working as a team, we devolp innovative IT solutions, transition our clients into the Cloud, integrate digital processes and take on IT systems operation and support.

TRAXEED - Körber Solutions

Traxeed is your partner for complete pharma serialization solutions. Their highly qualified experts with extensive experience in the industry provide their support at all levels, from serialization and aggregation machines to software and implementation. Traxeed is part of Medipak Systems, the Business Area Pharma Systems of the international Körber technology group.


Amazon Web Services

Arvato Systems is an official member of the AWS Partner Network and the Advanced Consulting Partner for your cloud projects.

Jekson Vision

Your reliable partner for Serialization and Vision inspection. We have focused our core business in the pharmaceutical packaging sector gaining key strengths in Innovation and operation simplicity to deliver on our three key performance indicators and remain Advanced, Reliable and Affordable.


Laetus’ serialization solutions incorporate the expertise of 45+ years of reliable inline quality and supply chain control. Resulting from this experience is Laetus UP, a modular software platform for supply chain visibility, product quality and integrity, and customer retention.


We have been setting trends in end-of-line pharmaceutical and cosmetics packaging for more than 45 years. pester pac automation stands for innovation and the development of cutting-edge machine technology from film wrapping and case packing through to palletizing.


Rondo AG develops and produces packaging solutions for the pharmaceutical industry. In addition to standard and special folding cartons, it also offers system solutions and services. Production takes place in Switzerland, the Czech Republic, the USA and Puerto Rico. Worldwide, Rondo’s workforce of around 600 employees produces over two billion folding cartons and package inserts every year.

Werum IT Solutions

Werum is the world’s leading supplier of MES and manufacturing IT solutions for the pharma and biotech industries. Drug manufacturers benefit from additional advantages of comprehensive production control and documentation, including equipment management, when integrating Werum’s PAS-X Track & Trace Serialization solution into Werum’s PAS-X MES.

In Cooperation with


Deloitte is a leading global provider of consulting and audit services and operates in more than 150 countries. Deloitte is the first consulting company on the Russian market, which gained practical experience in implementation of Track & Trace and created working group in Russia more than 2 years ago. Deloitte provides wide range of services related to Track & Trace, including design of business processes, IT, legal support and more.

To the website of Deloitte



Bertelsmann Premises

Bertelsmann’s “Unter den Linden 1” is a location which has evolved over the years into a vibrant and diverse space for cultural exchange, music and literature. Here, opinion makers discuss politics, science and economics, media creators engage with their public in reactions to their work, Penguin-Random-House authors read from their books and UFA films are shown.

Photo Bertelsmann Premises: © Bertelsmann SE & Co. KGaA

"Unter den Linden 1" has become an important fixture in Berlin’s lively political and social scene. 

Evening Event at Karlsson Penthouse


Above the rooftops of Berlin

This urban loft is located at the very heart of Berlin and offers a spectacular view of Gendarmenmarkt square. Its sleek, uniform appearance impresses with its combination of Nordic interior design, industrial elements and special features. 

Look forward to an exclusive networking evening at Karlsson Penthouse!

Address: Taubenstraße 30 | 10117 Berlin

Hotels in fußläufiger Nähe der Bertelsmann Repräsentanz

ARCOTEL John F Berlin   |   230 m

De Rome   |   450 m

Radisson Blu Berlin   |   450 m

Regent Berlin   |   650 m

The Westin Grand Berlin   |   800 m

Video and Audio Recordings at the Serialization Symposium

At this event, we'll be making video and audio recordings. With my participation, I agree that Arvato Systems has the right to use, reproduce, distribute and publish these materials.

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Solution for Pharmaceutical Logistics

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Your Contact for the Serialization Symposium

Pauline Poppensieker
Expert for Counterfeit Protection