Serialization in the Pharmaceutical Sector
Arvato CSDB serializes - securely & legally compliant
Serialization for Protection Against Drug Counterfeiting

According to the WHO, the trade-in of counterfeit medicines affects all countries worldwide and is increasing massively. At best, counterfeits are ineffective for end consumers - and in the worst case, they are life-threatening. The worst case affects nearly one million people a year worldwide, where the toxic side effects of counterfeit drug products lead to death.
In order to effectively protect consumers, markets, and manufacturers from counterfeits, a legally binding framework for tracing prescription-only medicines was created, for example, with the EU Falsified Medicines Directive (FMD) of 2011 and the Delegated Regulation (EU) 2016/161. Serialization uses, among other things, Datamatrix codes, database matching with national verification systems and solutions for detecting the integrity of product packaging (Tamper Evident sealing).
Secure Serialization With Arvato CSDB
For pharmaceutical companies, digitization is a key element in the fight against counterfeit drugs. The Arvato CSDB is used as a proven serialization solution by over 80 pharmaceutical companies and ensures both a smooth serialization process and the seamless implementation of legal requirements. Today, our serialisation experts support pharmaceutical manufacturers and retailers worldwide in making medicines counterfeit-proof with IT consulting/process consulting and our own software solution Arvato CSDB.
Our expertise in the healthcare segment covers the entire serialisation process chain end-to-end, from the product to the end customer. Other in-house developments, such as the platbricks Healthcare Suite, offer additional opportunities to optimize processes and expand existing systems.
17 European countries have entrusted us with the operation of their National Verification Systems. The associated regulatory know-how ensures that our customers always have up-to-date processes/systems and thus investment and action security in a complex market.
Good Reasons for Serialization with Arvato Systems
Arvato CSDB - Core Functions of the Serialization
Drug serialisation is much more than a code on the package. Nationally as well as internationally, manufacturers and distributors have to meet the legal requirements regarding counterfeit protection.
The serialisation solution must integrate production lines, partners, customers & suppliers - this means comprehensive integration, adaptation of processes and high security measures. Whether at the intersections between ERP software and production and packaging machines, to the systems of external service providers or to national verification systems: The serialisation of medicines requires technical expertise, process know-how and the software solution Arvato CSDB, which reliably controls the entire serialisation process.

Solutions & Consulting Expertise for the Pharmaceutical Industry
Importance of the topic of serialisation for market participants such as pharmaceutical producers, contract manufacturers, marketing authorisation holders or wholesalers.
Marketing authorisation holder (MAH)
Due to the ever-increasing global regulatory requirements, the topic of serialization is becoming a significant issue for the pharmaceutical marketing authorization holder. Within the production process, they must ensure that the various requirements are implemented before their goods can be released for marketing. Therefore it is recommended that the marketing authorisation holder introduces a system that supports him in orchestrating the relevant serialization processes across all stakeholders.
Arvato Systems offers such a solution with the Arvato CSDB, which not only exchanges master and production data with your business partners very easily via standard interfaces, but also fills the relevant data in the national systems. This enables smooth marketing and prevents additional costs.
Contract manufacturing organization (CMO)
As a contract manufacturer, it is essential for you to design your production processes, which includes the serialization process, efficiently and to network with your customers very easily and flexibly to exchange relevant serialization data. The Arvato CSDB offers you the possibility to orchestrate production orders between the packaging lines and your partner very efficiently.
On the one hand, the Arvato CSDB offers standard interfaces to all well-known line manufacturers to ensure smooth communication with your machinery. On the other hand, we use the Arvato CSDB gateway technology to request or receive production orders and serial numbers securely from your customers.
Pharmaceutical Wholesalers
According to the Falsified Medicines Directive, pharmaceutical wholesalers are also required to verify products physically in their possession and, if necessary, to decommission them. Wholesalers must carry out these processes in different cases.
Based on its experience in the digitization of business processes in the logistics sector, Arvato Systems supports and assists licensed pharmaceutical wholesalers with the necessary change processes. The core of this offering is the Arvato Smart Logistics Platform - Healthcare Suite. This in turn is part of the proven platbricks platform (Arvato Smart Logistics Platform), which has been supporting logistics companies in digitizing their business processes since 2016.
EU countries
Arvato Systems currently supplies National Verification Systems for 17 countries in Europe and successfully connects them to the EU hub. The European Medicines Verification Organization has selected the expert for serialization & anti-counterfeiting as its official service provider. Arvato Systems relies on its own team to implement numerous projects in an international environment.
Update on Global Serialization and Tracking Regulations
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Frequently Asked Questions About Serialization in the Pharmaceutical Sector
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Which medicines must be serialized?
Which medicines must be serialized?
Since February 2019, medicines for human use that comply with Directive 2011/62/EU must be serialized. This includes all prescription medicines, which since then must be equipped with additional safety features as well as a device to detect possible tampering. Even medicines that have not been required to be serialized so far can be provided with appropriate devices. Further details can be found on the website of the Federal Institute for Drugs and Medical Devices.
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How does serialization work?
How does serialization work?
Pharmaceuticals are labeled with a data matrix code. This code contains a serial number, the product code and the designation of the production batch, as well as the expiration date of the drug. Based on the national pharmaceutical product number, the product code is generated into an NTIN (National Trade Item Number). Alternatively, a global product number is generated using the GTIN. This data is stored in the manufacturer's database, so that from this point on it is possible to verify the authenticity of the drug at any point in the supply chain. If the drug is now dispensed by the pharmacy, the data matrix code is read in and the serial number of the product is read out so that dispensability can be ensured.
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How can I get Arvato CSDB and implement it in my company?
How can I get Arvato CSDB and implement it in my company?
Get in touch with us! Our experts in anti-counterfeiting are always available to answer questions. We are also happy to offer Arvato CSDB as Software as a Service so that the application can be made available in a cloud environment. Simply send an e-mail to serialization@bertelsmann.de and we will get back to you as soon as possible.