In addition to these basic functionalities, BigQuery offers the possibility to look intelligently into the future via built-in machine learning capabilities and on the basis of its own data. In addition to real-time insights, this also enables data-based forecasts. Intelligent sales forecasts can be used to predict customer requirements and optimize the procurement process and warehousing.
Based on past business transactions and with Google BigQuery Machine Learning, however, fraud can also be detected and prevented, key financial figures can be forecast, and business decisions can be derived accordingly. Similarly, product suggestions can be used specifically to increase sales figures through coordinated advertising campaigns or the formation of intelligent product bundles.