Sometimes space on the packaging of a product is limited but there is so much more to tell. By scanning a code or tapping the product consumers might be transferred to a webpage with additional information and/or promotions. Even though most information certainly relates to the product itself (features, ratings, instructions for use, etc.), sometimes information on individual item level can add value and/or positively influence a purchase decision. For example, production timestamp, quality inspection information and sustainability KPIs may be relevant for consumers.
With regard to secondary markets information on item level gain even greater importance. Digital Service Books for example provide a full item history incl. spare part replacements and maintenance activities.