Hybrid events combine the best virtual and physical worlds to reach a broad audience. By offering various options, you appeal to a broader group of potential attendees compared to purely virtual or purely physical events. You leave it up to your customers to decide how best to participate in your event. One attendee may have grown accustomed to the benefits of online events they can attend from their home, while another prefers the face-to-face networking of an on-site event. When planning a hybrid event, you'll find the perfect solution for both groups.
What do you think of when you hear the term "business event"? Of an expert lecture that you attend as an audience member? What you might not think of: live streams in 4K quality, interactive product presentations, virtual showrooms, separate meeting rooms, industry-specific training, valuable materials such as assembly, operating and maintenance instructions, and dedicated employees who act as close contacts and enthusiastic brand ambassadors in the digital environment.
Exhibitors and sponsors can also decide how they want to present themselves: on site, purelyon-sitelly or in two variants. So sponsors can opt for a live or virtual event - or combine the two. This saves time and enables sponsors to address their target group in a more targeted manner. What's more, all attendees have the option of catching up on missed presentations: Guests can listen to their favorite presentation an unlimited number of times and do so in parallel with the rest of the program without any stress!
Professional event platforms for hybrid and virtual events also offer reporting and analytics tools to identify leads and track what was most popular with viewers. This knowledge can be used to inform future events and marketing campaigns. Evaluations can also be used to measure event effectiveness and attendee satisfaction.
Hybrid, face-to-face events are a great way to reduce costs for room rental, catering, and travel. In addition, hybrid events have the advantage that fewer participants need to travel - resulting in a lower CO₂ footprint.