The smooth processing of such services stands and falls with the efficient and secure management of inventories and orders (distributed order management) - for each individual order, it must be clear when which products have to be available where for collection by customers or dispatch.
All these services therefore require the transparent dovetailing of long-established processes in retail stores with e-commerce systems and numerous new processes and systems.
In principle, the required functionalities can be mapped using existing systems such as ERP and CRM systems, warehouse management or even checkout systems. However, it should be noted that the resulting IT environment will be very complex and the maintenance of functionalities and data will remain costly. More on the topic of "Simplified IT Architecture".
This means that offering omnichannel services will have an impact on the contribution margin and thus on profitability. Many retailers put a good face on the matter and accept this.
A powerful order management system, or OMS for short, such as aroma® from Arvato Systems, can provide a remedy. Such a solution is the "single point of truth" for managing all orders and their changes. Based on the data from the OMS, all related processes are controlled efficiently and securely.
In this way, the order management solution enables retail companies to offer comprehensive omnichannel services with a lean system without compromising profitability.