IT architecture with aroma®
Streamline your IT architecture
Less complexity, more flexibility ...
An order management system such as aroma® is often used as a kind of middleware which acts as a hub between e-shop, warehouses, branches, ERP and financial systems. In fact, aroma® also offers the option of rethinking the typical architecture and even dispensing the e-shop system.
In e-commerce today, companies often use various specialized systems in addition to the shop system:
A PIM (product data management), a CMS (preparation and presentation of content), a dedicated search engine, a DAM system for digital asset management and an OMS as a backend for orchestrating background processes.
Chart: Typical e-commerce IT system
The shop system often only fulfils 4 tasks, which can easily be taken over by the special systems:
- Display of products (user interface); can be taken over by the CMS / DAM
- Holding the product catalogue; can be taken over by the search engine
- Management of prices and promotions; can be realised cross-channel through the price and promotion module of OMS aroma®.
- Provision of the shopping basket; can be taken over by the OMS aroma®, as the corresponding functionalities are included anyway, e.g. for taking orders in customer care and in branches
In the described setting all 4 tasks can be managed by other systems:
- the presentation of products and the entire user interface are taken over by the CMS, which is also specialised in these tasks
- the product catalogue is better maintained by the search engine, which is generally more flexible in responding to customer requests
- Prices and promotions are better represented across all channels by the price and promotion module of aroma®
- The shopping basket and check-out process can also be realised via aroma® as our solution already provides the corresponding functionalities for taking orders in customer care and branches
Of course, companies today have an e-shop system which can be further used with aroma®. But aroma® also offers the interesting option of being able to replace the traditional e-shop system.
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