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The Art of Customer Loyalty Programs

Our expertise for your success

CRM Systems
Unsere Technologiepartner
Web3 & Metaverse
Our Loyalty 3.0 -App
Discover the Future of Customer Loyalty Programs in Our Innovation Workshops
Whitepaper: Customer loyalty programs

Our innovative solutions for your customer loyalty program go beyond traditional business strategies. At Arvato Systems, we help you build and maintain long-term relationships with your customers. We understand your customers' individual needs and offer customized IT solutions that are precisely tailored to them. 

In today's world, it is critical to invest in an effective customer loyalty program. Especially with the steady rise of online retailing, customer loyalty programs are becoming even more relevant. In doing so, you can benefit from the numerous digital advantages our solutions offer, such as personalized email campaigns or mobile apps.

To strengthen your customer loyalty even further, we would now like to present some of our innovative solutions. These will enable you to raise your customer loyalty program to a new level and lead your company successfully into the future.

CRM Systems

An effective CRM system is the foundation of any successful customer loyalty program. It allows you to collect and manage extensive customer data - from contact details to purchase histories and preferences. 

Thanks to this valuable information, comprehensive customer analysis can be performed and personalized offers and marketing campaigns can be developed to address the individual needs of each customer. 

An effective CRM system allows you to track customer interactions and respond quickly to resolve issues and increase customer satisfaction. In addition, customer feedback can be collected and analyzed to make continuous improvements to products and services. 

Our Technology Partners


As a long-standing Microsoft partner, we cover a broad Microsoft portfolio and support you with consulting, transition and customized services. From Azure to networked communication solutions to innovative platform services in areas such as Big Data and Artificial Intelligence.


We have maintained a close partnership with SAP for many years. Whether SAP Customer Experience (CX) or SAP S/4HANA - with great passion and excellent know-how, we help our customers select, customize and implement the best SAP solution.

Web3 & Metaverse

Web 3.0 and the metaverse offer a wealth of opportunities to optimize customer loyalty programs and build long-term customer relationships. Web 3.0 can create personalized content and offers by leveraging data analytics tools and artificial intelligence to gain a deep understanding of customer needs and interests. Technologies such as blockchain and smart contracts (NFTs) are helping to create transparency and trust in business relationships and ensure the security of customer data through decentralized data storage. 

At the same time, the metaverse opens up new ways to optimize customer loyalty programs. Integrating rewards and points systems into the metaverse can create incentives and simplify the management of rewards. Virtual chatbots and avatars in the metaverse also provide opportunities for enhanced customer service and the creation of personalized and entertaining experiences for customers.

Our Loyalty 3.0 -App


In close collaboration with 3mint, Arvato Systems showcases a playful example of how you can elevate your customer loyalty programs to a new level by utilizing NFTs. With the jointly developed Loyalty 3.0 App, users can collect virtual puzzle pieces and receive NFTs and physical rewards, enhancing motivation and loyalty while creating novel touchpoints for Web 3.0. Try it out for yourself!


Discover the Future of Customer Loyalty Programs in Our Innovation Workshops

Would you like to deepen your knowledge of the latest technologies and trends in Web 3.0? Then you should definitely get to know our innovation workshops. Regardless of your level of expertise, we offer workshops that are tailored to your needs and open up new perspectives to take your business to the next level. 

Here you will find all information about the Metaverse and Web 3.0, as well as about our innovation workshops.

Discover the future of customer loyalty programs

Bonus programs have long been an indispensable tool for retailers to increase customer loyalty. But the changing expectations of customers, especially Gen Z and Gen Alpha, require new approaches. Innovative technologies such as blockchain and non-fungible tokens (NFTs) are opening up new possibilities that will unlock previously unimagined dimensions of customer loyalty.

Discover "Loyalty 3.0" - the next evolutionary stage of customer loyalty programs. Immerse yourself in groundbreaking strategies that create a deep emotional connection to the brand and enable sustainable engagement across all channels. Discover inspiring real-world examples and gain insights into the exciting future of customer loyalty programs in the emerging Web 3.0.

Whitepaper: Loyalty 3.0

How to adapt your loyalty program to new customer requirements

Customer Experience Consulting – Strategic, Technological, and Conceptual

We provide the perfect basis for your customer journey.

The Metaverse

Companies dare to take their first steps into the parallel world - we provide background information and give impulses

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