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User-Centric Advice along the Customer Journey

Arvato Systems stages your digital touchpoints

Increase Brand Awareness and Customer Satisfaction

Establish the foundation for your success

Reaching consumers digitally is becoming increasingly difficult. Countless digital touchpoints make it a complex challenge to address customers and prospective customers precisely. The prerequisite for inspiring them and turning them into loyal brand ambassadors is targeted and personalized content along the customer journey to create an inspiring customer experience.

Benefits are the key to digital branding

The focus of our holistic customer experience consulting is the benefit of your solution for future users. Their concrete needs, as well as their usage habits and wishes, form the foundation on which we create integrated digital solutions. Arvato Systems creates concepts that reflect users' needs and thus help you achieve a unique customer experience. We develop modern, industry-independent state-of-the-art solutions for corporations and international market leaders.

Our Concepts Meet the Highest Demands on Functionality, Usability and Design


We test your usability and folder you against the usage habits of your target group. Based on this, we develop responsive websites, mobile apps, and professional e-commerce solutions that are easy and intuitive to use - and therefore highly accepted.

Target group specific

When implementing integrated solutions, we focus on jointly defined goals and the needs of the underlying personas. To this end, we involve the future users in the implementation, for example, through A/B testing.


Arvato Systems develops solutions for all digital channels tailored precisely to your target group. We build individual eco-systems: We perfect your website, design apps, and optimally integrate your online shop.

Technology independent

Arvato Systems supports you in the strategic selection, smooth implementation, and ongoing support of the required enterprise technologies: from CMS and shop systems through CRM and marketing automation tools to PIM solutions.


Arvato Systems analyses the user guidance and the integrated multimedia content concerning personas and conversion targets, as well as the content structure and individual elements such as calls-to-action.

Process & strategy based

We understand your business processes and check whether they contribute to your digital strategy. This includes data inventory, data structures, process, and system landscape.

Holistic Customer Experience Consulting


UX and UI Design

Arvato Systems creates unique, consistence user experiences at different touchpoints.


Content Management Solutions

Build digital worlds of experience for your customers with enterprise content management solutions and UX concepts.


App Development

Arvato Systems develops customized experiences and mobile apps for every business case.


Product Information Management

High-quality, consistent product data forms the basis.


Customer Relationship Management

Systematic customer retention helps you to achieve maximum customer loyalty.

Your Contact for Customer and Brand Experience

Thomas Künzig-Reling
Expert for Customer Experience