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Customer Experience Management for Strong Customer Loyalty

User-centered consulting along the customer journey

Convincing at All Digital Touchpoints

Today's customers are well informed. With their smartphone, they carry the concentrated knowledge of the world in their pocket. They can find out about companies' products and services regardless of time and place. The number of possible contact points is constantly increasing - from websites and portals to online stores, apps and chatbots. In view of this ongoing development, it is becoming increasingly complicated to reach consumers digitally and address them precisely. It is even more difficult to inspire them and retain their loyalty in the long term.

Inspiring brand experiences along the customer journey

o turn customers into loyal brand ambassadors, companies must create unique yet consistent brand experiences across all channels and touchpoints. This challenge makes professional customer experience management essential. The many years of expertise and individual consulting of a specialized service provider are indispensable here.

Modules Customer Journey
Our Technology Partners
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We Create

Dynamic, Interactive, and Mobile Customer Journeys
Enterprise IT for marketing and eCommerce 
Custom concepts and UX design

Other CX topics

Arvato Systems Alive

The hybrid event platform with endless possibilities.

App Development

Arvato Systems develops customized experiences and mobile apps for every business case.

Professional Customer Experience Management for the Highest Level of Functionality, Usability, and Design


Customer experience management focuses on the needs of users. When digital solutions such as responsive websites, portals, mobile apps, and online shops are integrated, easily accessible, and intuitive to use, they achieve a high level of acceptance among users.

Target group-specific

Integrated digital solutions will be successful if you accurately reflect the wishes and requirements of the intended target group. This is why defined buyer personas and measures such as A/B testing are important components of professional customer experience management.


A state-of-the-art customer experience management platform allows any written and multimedia content from different systems to be centrally bundled, efficiently managed, further processed in line with demand, and published across channels.


The GDPR-compliant collection and analysis of client data form the basis of a 360-degree client view, which is the prerequisite for outputting personalized content tailored to the client’s specific needs. When content optimally meets user needs, it is possible to inspire existing and potential clients continuously.


Professional consulting consists of various components: the strategic selection of the required enterprise technologies, smooth implementation, and the continuous support of CMS and shop systems, CRM and marketing automation tools, and PIM solutions.


Customer experience consulting includes checking and understanding the client’s data set, data structures, business processes, and system landscape. It is also necessary to analyze whether and to what extent these aspects support the overall digital strategy.

Customer Experience Management – by Professionals for Professionals

Comprehensive digital customer experience consulting
Many years of experience
Experience in global project management
Integrated digital solutions

Current Blog Posts on the Topic Customer Experience

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Our Technology Partners

CoreMedia AG

The CoreMedia Content Cloud is the best CMS for e-commerce and offers: content management, digital asset management and e-commerce integrations.


For many years now, Arvato Systems and SAP have been working in a close partnership. Whether SAP Customer Experience (CX) or SAP S/4HANA - with great passion and excellent know-how, we help our customers to select, adapt, and implement the best SAP solution for their requirements.


Strategically manage, visualize, and securely share customer data to deliver superior customer experiences.


FirstSpirit bietet Ihnen flexibles Digital Experience Management mit einem Höchstmaß an Usability, standardisierten Prozessen und schnellem ROI.

Magnolia CMS

Magnolia CMS is very integration-friendly and a perfect platform for first-class digital experiences.

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SAP C/4HANA – Communication at the Highest Level

With customer engagement platform SAP C/4HANA, your customers always take center stage. We help you to precisely understand your customers’ needs, optimize customer contact, and personalize your services across all relevant channels.

SAP Commerce Cloud – Omni-channel Retail with SAP C/4HANA

We help you to bring together all the important systems, data, and processes, thereby offering your customers a custom-tailored commerce experience – anyplace, anytime, and across all channels.

Your Contact for Customer Experience

Headshot Marijke
Marijke Claessens
Expert for Commerce Solutions