A Unique Customer Experience Across All Channels
Impress and retain your clients
Convince On All Digital Touchpoints
Today’s client is very well informed. Thanks to their smartphone, they carry a vast store of concentrated knowledge about the world with them in their pocket. The client can find out about the products and services of companies, from anywhere and at any time. At the same time, the number of possible contact points is constantly increasing – from websites and portals to online shops, apps, and chatbots. In view of this ongoing development, it is becoming increasingly complicated to reach consumers digitally and address them in a way that is tailored to their specific needs. It is even more difficult to inspire them and ensure their long-term loyalty.
Exciting Brand Experience Along the Customer Journey
To turn clients into loyal brand ambassadors, companies need to create unique yet consistent brand experiences across all channels and on all touchpoints. This challenge makes professional customer experience management essential. The many years of expertise and individual consulting provided by a specialized service provider are indispensable.
We Create
Professional Customer Experience Management for the Highest Level of Functionality, Usability, and Design
User-centered
Customer experience management focuses on the needs of users. When digital solutions such as responsive websites, portals, mobile apps, and online shops are integrated with each other, easily accessible, and intuitive to use, they achieve a high level of acceptance among users.
Target group-specific
Integrated digital solutions will be successful if you accurately reflect the wishes and requirements of the intended target group. This is why defined buyer personas and measures such as A/B testing are important components of professional customer experience management.
Content-based
A state-of-the-art customer experience management platform allows any written and multimedia content from different systems to be centrally bundled, efficiently managed, further processed in line with demand, and published across channels.
Personalized
The GDPR-compliant collection and analysis of client data forms the basis of a 360-degree client view, which is the prerequisite for outputting personalized content tailored to the client’s specific needs. When content optimally meets user needs, it is possible to continuously inspire existing and potential clients.
Technology-independent
Professional consulting consists of various components: the strategic selection of the required enterprise technologies, smooth implementation, as well as the continuous support of CMS and shop systems, CRM and marketing automation tools, and PIM solutions.
Process-based
Customer experience consulting also includes checking and understanding the client’s data set, data structures, business processes, and system landscape. It is also necessary to analyze whether and to what extent these aspects support the overall digital strategy.