Customer Experience Management for Strong Customer Loyalty

The app trends 2023 point the way for future-oriented app development and show how providers can score points in competition with modern apps.

Sales app, consulting app, and CRM app: What's the difference, and which B2B app is suitable for which requirements? Find out here.

The analysts at ISG have now underscored it: Arvato Systems is one of the leading experts for digital experience solutions. In their study "ISG Provider LensTM Digital Business - Solutions and Service Partners Germany 2021", they place Arvato Systems in the "Leader" quadrant.

The path from initial customer contact to offer and order to receipt of payment is often long in B2B commerce. The more varied the products, the more complex the offer - and the longer the lead-to-cash process takes. Read about eight hurdles in introducing CPQ systems in B2B trade - and how you can avoid them.

At Tech & Data Week 2021, more than 900 Bertelsmann employees shared what is currently on their minds and what will drive them in the future. Although not everyone was there in person at the hybrid event, it almost felt like one - thanks to our Digital Event Platform.

A company’s digital sales platform offers many new ways to achieve long-term customer loyalty. For example, an additional procurement function that uses barcode scans of existing packages allows the company to increase its ties with customers who place many reorders. This article highlights some of the ways this potential could be unleashed.

The digital twin is commonly defined as representation of a physical product of the real world in the digital world. Based on 8 application scenarios, it is shown that digital twins also generate added values for consumer goods - for brands and retailers as well as for consumers.

Five tips for successfully integrating content management and store solutions with each other

In interaction with product information management systems (PIM), an AI unfolds its strength particularly in the classification of a wide variety of items.

With customer engagement platform SAP C/4HANA, your customers always take center stage. We help you to precisely understand your customers’ needs, optimize customer contact, and personalize your services across all relevant channels.

We help you to bring together all the important systems, data, and processes, thereby offering your customers a custom-tailored commerce experience – anyplace, anytime, and across all channels.