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Customer Relationship Management (CRM) for Media and Entertainment

Your keys to customer satisfaction and loyalty

The dynamic media and entertainment industry stands for outstanding content and inspiring experiences. Nevertheless, many media brands must constantly compete for the attention of consumers and fans. The market is, therefore, faced with the challenge of constantly producing great content and building lasting relationships with consumers.

 

Due to the high level of competition, the choice of and loyalty to a brand often depend heavily on customer communication and how a company interacts with consumers. In this environment, customer relationship management (CRM) has become integral to customer loyalty measures.

 

Using CRM tools, media and entertainment companies can respond to and anticipate their target audiences' desires to create deeper connections, gain trust, and ensure sustained loyalty in an increasingly competitive environment.

Use Case: Increase Customer Loyalty With Customer Relationship Management

Your Challenge

From the consumer's point of view, there is a wide and varied range of offers. Switching between providers, brands and their offerings is part of consumer behavior for many. For companies in the media and entertainment industry, it is therefore all the more important to focus on strong customer loyalty in order to keep consumers and fans as for longer.

The Vision

A 360° customer view that makes it possible to reach consumers, subscribers and fans with the right content at the right time - this is what the use of a customer relationship management system should make possible.

Our Solution

In addition to selecting and implementing the technical CRM solution, we also support the development of marketing automation and the expansion of loyalty programs such as customer cards.

Advantages for You as a Media Company

360° customer view

As consumers interact across multiple channels, social media, mobile apps, or websites, a CRM summarizes all these touchpoints into a unified customer view. This holistic perspective helps brands understand the customer journey and identify opportunities for improved engagement.

Personalized customer approach

CRM tools enable companies to customize their communications based on individual customer preferences, usage habits and past interactions, making experiences with the brand more relevant and engaging for consumers.

Stronger customer loyalty

CRM systems can be used to develop and implement loyalty programs that reward customers for continued engagement, referrals or other valuable actions. By recognizing and valuing the loyalty of existing customers, brands can significantly increase retention rates.

Predictive analytics

Using AI and machine learning, CRM systems can be used to predict future customer behavior based on historical data. This can provide significant added value for media and entertainment companies to anticipate trends or the next big content hit and act proactively.

Integration with third-party systems

Through seamless integration with other software solutions, such as content management, store or product management systems, this connected ecosystem ensures that all departments, from marketing to sales to customer support, have synchronized information, resulting in better coordinated and more effective customer interaction.

Our Services for Your Success

  • We advise you to select the appropriate CRM system based on your use cases and processes and advise you on the strategic objectives for using a CRM.

  • As a strategic partner and system integrator, we take care of the (re)introduction of CRM systems and their subsequent operation. This also includes the development of interfaces and integration with existing and third-party systems such as ERP, store, or portal systems.

  • We consolidate and structure your customer data to give you a 360° view and a robust customer database. Building on this, we advise you to use automated communication and service journeys using marketing automation and support you during implementation.

  • We understand your customers' needs, and our solutions have numerous digital advantages. We offer customized IT solutions that are precisely tailored to them. You can benefit from our solutions' countless digital advantages, such as personalized email campaigns or mobile apps.

  • Expand your existing customer loyalty program with blockchain-based applications such as NFTs to offer even more personalized user experiences while maintaining even higher standards of customer data security.

Your Contact for Media & Entertainment

alexander-mosch-foto_256x256
Alexander Mosch
Expert for the Digital Transformation of the Media Industry