Data & AI for Retail and Consumer Goods
Automate processes. Optimize data. Revolutionizing retail.
Artificial intelligence and generative AI are catalysts for the future of your digital commerce strategy. AI integrates with cutting-edge technologies and contributes equally to their optimization so that your digital commerce remains competitive along the entire value chain.
Used in the right places, companies in the retail and consumer goods industry benefit from the real advantages of artificial intelligence: AI supports your data analysis and data management, enabling personalized customer approaches and helping to increase your conversion rate. Artificial intelligence supports automation in your company and creates resources for your specialist staff. The bottom line is that a clear data and AI strategy offers real growth potential for your sales and makes digital commerce more efficient in the long term.
Artificial intelligence refers to the general replication of human intelligence by machines, while Generative AI specifically targets the ability of AI systems to generate new content or data based on existing information and patterns.
Benefits for You as a Retailer or Consumer Goods Manufacturer
Reduce costs
Reduce costs at every step of the process and become more competitive and adaptable.
Increase efficiency
Increase the efficiency of your digital commerce by using AI to perform data-based analyses.
Optimize processes in retail
Learn from data-based recommendations from your AI and adapt optimally to new market requirements and customer needs.
Save time and increase productivity
The combination of different automation tools (hyperautomation) creates capacity in your specialist departments for value-adding tasks.
Improve production processes
Automation and artificial intelligence ensure the stability and quality of your production processes and increase the value of your brand.
Support marketing and customer service
With AI chatbots, you can answer customer questions accurately, while your marketing uses artificial intelligence to create targeted materials and content.
Our Services for Your Success
Avvia - Modern Managed Cloud IT
Arvato Systems has developed a framework architecture (more about AVVIA) that enables us to implement customized GenAI solutions for you quickly. As shown in the following illustration, the challenge lies in orchestrating the use cases, your business context, and a suitable language model. We take care of this for you.