Salesforce Marketing Cloud

Using the world’s leading marketing platform for intelligent customer journeys from Salesforce, you can increase demand, generate higher-quality leads, and expand your sales pipeline. Thanks to intuitive operation, it is easy to provide customers who comply with previously selected criteria with information about new services or proposals. Use a unique combination of systems to launch automated targeted marketing campaigns across channels.

360° overview of your customers

Consistent data is required to provide customers with relevant, personalized information across channels. Salesforce’s CRM, service, sales, and marketing cloud products provide a unique customer experience platform and campaign management system, thereby allowing for personalized customer communication through the creation of a 360° overview of your customers.

Benefits of the Salesforce Marketing Cloud

Integration

Modern 360° marketing through intelligent linking of IT systems.

Personalization

Your marketing is fully tailored to your target group.

Optimization

Identifying content that is relevant to the target group, A/B testing, and multivariate tests in real time.

Interaction

New opportunities through artificial intelligence (AI) with Salesforce Einstein.

Across Different Channels

E-mail, social media, online advertisement, Internet, and mobile messaging.

Core Areas of Salesforce Marketing Automation

Lead Generation and Lead Nurturing for Potential Sales

Data-based personalization and contextualization of communication and service/proposal
Optimal allocation of sales and marketing resources for marketing strategies and processes, content, A customer visits, B/C customers primarily self services
Collaboration between marketing and sales

Increased Conversion

Relevant proposals, both in terms of content and scheduling (buying cycle, real time, etc.)
Cross- and upselling
Customer retention through recognition and action

Integration of Different Marketing/Sales Functions and Data Sources

Analytics
CRM
multi-channel campaigns
social media
search engine marketing

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