Die CoreMedia Content Cloud
Content Management und Experience driven Commerce par Excellence
Impress Demanding Clients Across All Channels
Today’s clients are demanding. They expect to find information precisely tailored to their individual requirements on every channel and on every touchpoint. The FirstSpirit Digital Experience Platform (DXP) is a content platform on which people, processes, technologies, and channels can be seamlessly connected. Companies can easily create and efficiently maintain corporate content and individual customer experiences for websites, mobile, online shops, apps, digital signage, portals, intranets, and extranets.
Easily manage and publish target group-specific content
FirstSpirit DXP’s intuitive operation makes it suitable for users with limited technical knowledge as well. They can easily edit any content – from texts to multimedia content – in the user interface of a website directly in the browser. Switching to the backend is a thing of the past. The third-party systems with AI-based components integrated into FirstSpirit DXP allow you to output customized and contextually appropriate content to the right person, at the right time, and in the right context, regardless of channel or end device. The interactive images, graphics, and videos that appear grab the user’s attention and impress them. Integrated A/B tests enable various page variations to be reviewed, thus gradually improving conversion rates.
Ihre Vorteile mit der CoreMedia Content Cloud
Mehrsprachigkeit
Profitieren Sie von einer einfachen, mehrsprachigen Multisite-Veröffentlichung aus der CoreMedia Content Cloud, indem Sie Inhalte siteübergreifend vergleichen, Übersetzungs-Workflows anstoßen und Content zielgerichtet anpassen.
Personalisierung
Nutzen Sie Daten aus der CoreMedia Content Cloud über das Online-Verhalten, bisherige Einkäufe, inhaltliche Vorlieben und Social-Media-Aktivitäten, um personalisierte Inhalte zu erstellen und so die Kundenzufriedenheit zu steigern.
Video-Management
Arvato Systems stellt für die CoreMedia Content Cloud eine Schnittstelle zum Videomanager von movingimage zur Verfügung. Diese einfache Integration ermöglicht es, Videos kanalübergreifend aus-zuspielen.
Lead Management
Für ein modernes Lead-Management kann das CoreMedia CMS nahtlos an Marketing Automation- und Customer-Relationship-Management-Systeme angebunden werden. So können Sie relevanten Content bereitstellen und Ihren Vertrieb mit qualifizierten Leads versorgen.
Consistent
An integrated campaign management module ensures that local content can be presented in different target markets and across all sales channels in a uniform way worldwide.
Multi Cloud
As a multi-cloud integrator, Arvato Systems is able to integrate FirstSpirit DXP into any desired cloud platform. Strong partnerships with Microsoft Azure, Amazon AWS, Google Cloud Platform, as well as its own private cloud, make this possible.